Our work

Brands we've helped get noticed.

Reels, shoots, founder-led content and campaigns for furniture, décor, handicraft and product-led brands — built around the product, the process and the people behind it.
Reels · Shoots · Campaigns · Strategy

Trusted by brands that make real things

India Vintage
Birohh Living
Artemeno
Saheli
Jodhpur Cart
Limestone
India Vintage
Birohh Living
Artemeno
Saheli
Jodhpur Cart
Limestone

Selected reels

Stories in motion.

Tap any reel to play it with sound.

A maximalist story

01
Brand storytelling

The art of detail

02
Craftsmanship

Beyond the price tag

03
Founder-led content

Made by steady hands

04
Behind the scenes

From the studio

05

From the studio

06

From the studio

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From the studio

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Case studies

What we built for each brand.

Every brand needed something different. Here’s the thinking behind the work.
01

India Vintage

Turning vintage inventory into stories worth following.

We build stories around provenance, craftsmanship, architectural details and the people behind the pieces — transforming a product-heavy page into a content-led brand.

What we did

  • Strategy
  • Reels
  • Shoots
  • Founder Content
02

Birohh Living

Making functional furniture impossible to scroll past.

Content built around the way people actually live with furniture. One breakout reel crossed millions of views and introduced the brand far beyond its existing following.

What we did

  • Content Strategy
  • Reels
  • Product Storytelling
03

Artemeno

Turning manufacturing expertise into marketing.

We take customers inside the decisions behind the furniture — wood selection, moisture, timelines, quality control — building credibility before the first conversation.

What we did

  • B2B Strategy
  • Educational Content
  • Factory Shoots
04

Saheli

Making traditional products relevant to today's customer.

Product education, ingredient stories, founder-led communication and regional authenticity — rooted in tradition without feeling dated.

What we did

  • Content Strategy
  • Product Education
  • Shoots

We don't ask “What should we post this week?” We ask “What does your customer need to see before they choose you?”

From product to post

A system, not a calendar.

Create. Learn. Improve. Repeat.

01

Understand

The business, products, customers, competitors and what the brand needs to achieve.

02

Strategise

Positioning, monthly communication priorities, campaigns and content formats.

03

Create

Concepts, scripts, shoots, design, editing and creative production, in-house.

04

Publish

Content scheduled and published consistently across the relevant platforms.

05

Measure

What people watched, saved, shared, clicked and enquired about — not just what looked good.

06

Improve

What works informs what we create next. Create. Learn. Improve. Repeat.

Let's talk

Your product could be next. Let's build content people actually want to watch.

Whether you’re manufacturing furniture at scale, building a new D2C brand, exporting Indian craftsmanship globally, or turning a great offline business into a recognizable online brand — we can help build the marketing around it.