The Imperfect blog

Marketing insights for brands that make real things.

Notes on content, product marketing and brand building for furniture, décor, handicraft and product-led businesses — from our studio in Jodhpur.

New articles are on the way. In the meantime, take a look at our work.

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Whether you’re manufacturing furniture at scale, building a new D2C brand, exporting Indian craftsmanship globally, or turning a great offline business into a recognizable online brand — we can help build the marketing around it.